Region Overview

The West Midlands combines a bustling pot of urban central areas and rural counties, which make up the second most ethnically diverse region of the UK. Herefordshire, Shropshire, Staffordshire, Warwickshire and Worcestershire are all a part of the county, which has many large towns and cities.

Birmingham, Wolverhampton, Coventry, Stoke-on-Trent, Worcester and Hereford all hold city status and remain available for acquisition. This large geographical area is home to a host of public and independent schools, where opportunities for extra learning are increasing.

Area Opportunities and Key Stats

Key Stats

  • Franchise Type:New

  • Cost of Investment:£18,500 plus VAT

  • Population of region:30,000 children of tutoring age in each catchment area.

  • The sale includes:Five-year franchise agreement

Area opportunities

Birmingham is known as ‘the second city’ for obvious reasons, as only London is bigger for size as a metropolitan area.

It’s considered as the social, cultural, financial and commercial centre of the Midlands, with economic growth that’s, again, only bettered by the nation’s capital.

Areas such as Edgbaston, Harborne, Moseley and Kings Heath are suburbs with a vast array of professional residents, with lots of families among them.

Birmingham City Council is responsible for England’s largest local education authority, with 328 primary and 77 secondary schools among them.

Please note approximate figures and franchise fees are determined by the population in postcode areas.
Prime territories still available:

Bold indicates city status.

Population > 1,000,000
  • Birmingham
Population > 200,000
  • Coventry
  • Stoke-on-Trent
  • Wolverhampton
Population > 100,000
  • Solihull
  • Telford
  • Worcester
Population > 50,000
  • Burton-upon-Trent
  • Dudley
  • Halesowen
  • Hereford
  • Kidderminster
  • Leamington Spa
  • Newcastle-under-Lyme
  • Nuneaton
  • Redditch
  • Rugby
  • Shrewsbury
  • Stafford
  • Stourbridge
  • Walsall
  • West Bromwich
Population > 25,000
  • Cannock
  • Bedworth
  • Bromsgrove
  • Lichfield
  • Malvern
  • Rowley Regis
  • Smethwick
  • Stratford-upon-Avon
  • Tipton
  • Warwick
  • Wednesbury
Other notable
  • Atherstone
  • Bridgnorth
  • Droitwich Spa
  • Evesham
  • Kenilworth
  • Kidsgrove
  • Leek
  • Oswestry
  • Rugeley
  • Uttoxeter
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